The system is a very powerful tool for learning more about population groups. It enables users to identify target groups and locations according to range of user predetermined factors. It also has the power to reveal substantial volumes of underlying or unknown details on socio-economic, demographic and socio-cultural behaviours with reference to locations.
In order to profile information about your client population, customers or consumers, the first step is to code every one of them by their geodemographic typology using their residential LGA. Once this is done, you can proceed with your fact finding. If you need assistance with doing this please get in touch.
By profiling your customer or client population data base, you can gain more insight on who they are, where they live and how to communicate your products or services. You will also be able to quantify the variation of the needs of your target groups.
The tool also gives you the opportunity to understand the probability of occurrence of a phenomenon within a given population group or at a given location. This is of particular importance for targeting intervention strategies (for instance against crime or health related issues) and deploying policy intelligently.
The assessment of needs in health services, education services, social services and public infrastructure also come into play. All needs are important but not all needs are common to population groups at the same level or at the same time. This tool can be used for needs assessment to support best practice in deploying resources. It can also be used for assessing value-for money within different contexts. Additionally, the tool provides a rigid framework for site selection and location-allocation analysis.
Many times, local and international non-governmental organisations need to embark on activities which will have impacts at local level with limited resources. The system reduces ethnic or religious bias in the choice of benefiting localities.
Researchers and students in Nigerian higher institutions have craved for tools that can aid their spatial analytical knowledge and support their evaluations. This system provides new ideas for spatial analysis in Nigeria and is useful as a teaching support tool.
Visit the about page to know more.